Since 1971. Save! On Barbara's products with coupon printed on inside of box! Heart healthy. Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease. Non GMO Project verified. nongmoproject.org. American Heart Association - Certified: Meets criteria for heart-healthy food. Whole Grain: 9 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. Because You're Sweet Enough Already: Barbara's was founded by a teenager who believed that cereal could be made with the most wholesome ingredients and just enough sweetness to make it tasty enough for kids (and kids at heart). Save $1.00. Coupon printed inside of box! We Believe in Better: We believe in better health and better taste. We believe in better breakfasts and better snacks, full of flavor, not sugar. We believe in better ingredients. Simple. Wholesome. We believe in better packaging made from 100% recycled paper. We believe in better communities and more family time. We believe in a better world, one Puffin at time. We are Barbara's. And we believe in better. Check out our entire line of products at ww.barbaras.com. Only 5 g of sugar (per serving). 9 g of whole grains (per serving). Very low sodium. Barbara's Earth: While saving one little tree may not seem to be a big deal, Barbara's knows it's the little things in life that can add up to a bigger impact. We use earth-friendly inks and 100% recycled materials for our cartons. Please visit www.barbaras.com/givesback for more information. Certified: 100% recycled paperboard. FSC: Recycled - Packaging made from responsible sources. www.fsc.org. Rainforest Alliance certified. Visit us online at www.barbaras.com. This carton is made from 100% recycled cardboard. Minimum 35% post consumer content. If possible, please recycle again. Consult with your local recycling agency to ensure this material is recyclable in your community. This product is sold by weight not by volume. Some settling of contents may have occurred during shipping and handling. With any correspondence, please enclose this package flap. Product of Canada.